There must be something in the water these days. The number of times I have had someone say to me that they aren’t really worried about making a sale or getting promoted because they “have a huge following on social media,” is driving me bananas.
I’m not sure when social media followers earned such a high ranking of influence in our society, but let me clear something up for you – followers do not equal influence or support. This is especially true when you are working in a traditional job.
Obviously your social media friends, followers or hoards (you know those requests you approve because the numbers count!), can play a role in your overall career, but they are not worth much at face value alone. Since their value is vastly different in a traditional job versus any type of business you start, I’m going to break their value down separately.
Social Media Peeps in Traditional Jobs
It seems ludicrous to think that social media followers can influence a promotion or new job… and for the most part, you’re right. The number of friends you have in any one outlet, is not going to be an active influencer in your overall success. I hate to break that news to you… well, honestly, my old-self can’t believe I have to. But I digress…
Your promotion-ability within a company, is mostly driven by your capabilities, delivery and likeability at work. Being able to put together and showcase the hard and soft skills. Getting the right influencers on your side within the company will always pay off more than having outside people talking about your awesome.Read More›